Google patents environment-based ads
London: Google has been awarded a patent on technology that will serve up targeted advertising based on a smartphone user`s environment, The Telegraph reported Friday.
The web giant envisages advertising based on the local weather conditions, detected by sensors in a mobile device.
"When determining what ads to serve to end users, the environmental factors can be used independently or in combination with matching of keywords associated with the advertisements and keywords in user search queries," said the patent, which was awarded by US authorities Tuesday.
"A web browser or search engine located at the user`s site may obtain information on the environment (e.g. temperature, humidity, light, sound, air composition) from sensors.
"Advertisers may specify that the ads are shown to users whose environmental conditions meet certain criteria."
The patent suggests that if temperature rises above a certain level Google could serve up advertising for air conditioning systems.
Google also patented the idea of analysing the background noise when a user makes a call to target advertising. For instance, the system could detect if a user is at a concert via their GPS location. It would then deliver advertising for albums, instruments, or audio equipment, the newspaper added.
More from India
More from World
More from Sports
More from Entertaiment
- What Muslims think about Ram Mandir issue?
- Anti-Romeo squad launched: Has moral policing started in UP?
- London terrorist attack leaves five dead, including police officer
- Martyrs' Day: Nation remembers Bhagat Singh, Sukhdev and Rajguru for their sacrifice
- Do not put unnecessary pressure on police: PM Modi tells UP BJP MPs
- Hukumdev Narain Yadav to be new Vice-President of India?
- 400 Trinamool Congress members including many TMC stalwarts join BJP in Tripura
- Bhagat Singh, Sukhdev, Rajguru were hanged on 23 March 1931 – This is how PM Modi paid tribute today
- Unable to meet educational expenses, Muslim girl writes to PM Narendra Modi – Know what happened next
- Yogi Adityanath took THESE 20 big actions in just 75 hours after becoming UP CM