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Google predicts online search battle on mobile phones

The battle for leadership in Asia`s search engine market will shift from computers to mobile phones.



Singapore: The battle for leadership in
Asia`s search engine market will shift from computers to
mobile phones as more and more Asians use their handsets to go
online, a Google executive said Thursday.

Unlike in the United States, Asians have been quick to
embrace cell phones as a means to surf the Internet or check
e-mails, said corporate development head Charles Rim.

"The mobile Internet and the proliferation of usage of
mobile Internet is becoming very profound," he said in a
conference organised by Bank of America-Merrill Lynch in
Singapore.

"So in Asia we have already seen that dynamic where for
instance in many markets... the mobile handsets overtook
landlines."

He said that for Google "the battlefield in terms of
search is really going to be a mobile battlefield and that`s
really going to be more important and relevant than the PC
battlefield."

The search business remains an important one for Google
which is why the California-based Internet giant decided to
enter into the highly competitive but lucrative smartphone
market.

PTI

From Zee News

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