New Delhi: Internet giant Google announced on Wednesday that it will officially shut down its popular RSS service, Google Reader, on July 1st, 2013 under a house cleaning campaign.
"These changes are never easy," Google senior vice president of technical infrastructure Urs Holzle said in a blog post.
"But by focusing our efforts, we can concentrate on building great products that really help in their lives."
Reader was launched in 2005 as a way for people to keep track of updates to favoured websites using RSS feeds, which have become passe on the Internet.
"While the product has a loyal following, over the years usage has declined," Holzle said in a blog post, noting that the Google Reader service will retire on July 1.
The company will also no longer provide support for the Google Voice app for BlackBerry users.
(With Agency inputs)