Houston: Google`s popular video sharing
website YouTube will soon be overhauled and turned into a
premium content competitor with organised channels and
professionally produced video.
YouTube is trying to position itself to better
handle the age of Internet-connected televisions, a report
said, citing people familiar with the matter.
YouTube is reorganising its home page around
"channels," or topics, such as sports and arts.
The website is working to include about 20 "premium
channels" that would showcase five to 10 hours of
professionally produced, original programming each week.
The changes, which reportedly will cost YouTube
about USD 100 million, should start to be phased in by the end
of the year.
The YouTube is looking to align itself with the
growing trend of Internet-connected television.
YouTube designers are working to develop channels
that would make it easier for users -- who would be viewing
the site on their computers and on their TVs -- to find the
content that they want to watch.
Analyst say that this is the time when You Tube need
to make changes as not much has changed since it started.
The report says that YouTube will now will have
categorised channels ("such as arts and sports?), and that
premium-grade content is on its way.
"YouTube is looking to introduce 20 or so `premium
channels` that would feature five to 10 hours of
professionally-produced original programming a week," an
These changes are slated to roll in by the end of the
year, and Google is looking for new recruits to work on the
And Google isn`t simply working on adding organisation
to YouTube; meetings with reputable Hollywood talent firms
would suggest it`s serious about nabbing some famous
personnel, be those behind or in front of the camera.
YouTube certainly is enough of a household name to
command at least some attention, and if it plans to keep and
grow its user base and make the type of money it wants to off
advertising, this is a natural step.
With such massive change, there`s always the
possibility of isolating passionate YouTubers who have been
there since its start, but it`s probably worth it for Google
to further break into our living rooms.