Washington: Google has reportedly decided to demote mug shot sites from its search results in a bid to help criminals or offenders come over the uncomfortable memory of the crimes and get a chance at not being stigmatized.
Several for-profit web sites repost mug shots obtained from local law enforcement agencies making it appear as a public service, however, it may hinder the efforts of those acquiring jobs or housing opportunities, who are guilty and want to pursue a better life.
According to a website, these sites often charge people 400 dollars or more for an `unpublish service` to remove their images but these images still appear in search results like Google if a particular mug shot name is keyed into a query.
To tackle the issue, a Google spokesperson said that the company`s team is working for an improvement to their search algorithms.
The report said that even the payments backbone of the commerce on the Internet is also cutting off mug shot sites including PayPal , American Express, Discover and MasterCard who find the activity `repugnant` and had urged the merchant bank that handles those accounts to end those relationships.