Google`s search engine usage up 70 pc in India

The use of Google`s search engine by Indians has been increased by 70 per cent, a top company official said.

Mumbai: The use of Google`s search engine by
Indians has been increased by 70 per cent, a top company
official said.

"The total intensity of Google usage in India has been
increased by 70 per cent this April over the year-ago period,"
Google India Business Head, Narasimha Jayakumar told reporters
here today on the sidelines of a Google exhibition of newer
technologies called `Google Creative Sand Box.`

According to Google`s `Brand Zeitgeist` which highlights
the most searched brands, mobile phone maker Nokia emerged as
the most searched brands in India followed by State Bank of
India, Samsung, Sony and BSNL, he said.

Financial sector has recorded a 73 per cent growth in
terms of searches and it is a mature category with 80 per cent
queries containing specific brands, Jayakumar said.

"The 33 per cent of the queries from the financial sector
were about banking and net banking is the top activity," he
said.

In insurance, LIC is the top searched brand followed by
ICICI Prudential and Bajaj Allianz.

-PTI

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