New York: Do you know what is your worth on Facebook? About $13 -- according to an analysis of the social networking site`s ad revenues this year.
Facebook, with 1.5 billion users, stands to make $12.76 in ad revenue off each user worldwide and about $48.76 off each user in the US, according to data from research firm eMarketer.
According to the firm`s estimates, Facebook will capture nearly 65 percent of total social ad spending worldwide in 2015, CNET reported.
Facebook is expected to pull in about $16.3 billion in ad revenues globally this year, up 41 percent from the $11.5 billion in ad revenue it earned in 2014.
The figures are based on projected ad revenues from Facebook and its popular mobile photo-sharing app Instagram, which now has 400 million users.
Instagram will take in about $600 million in ad revenue this year, said eMarketer, accounting for about five percent of Facebook`s overall ad revenue.
As for Twitter, it is expected to make nearly $7.75 in ad revenue per user worldwide this year and $24.48 per user in the US. Twitter has 316 million users.
Twitter is projected to take in $2 billion in ad revenue in 2015, according to eMarketer.