Bangalore: HP Labs India today announced
the public beta release of a "personalised video" application
which helps users create their own `channel` that will deliver
content relevant to them, based on their preferences.
Speaking to reporters, HP Labs India Director Sudhir
Dixit said the application enables a user to create a TV-like
channel by choosing a topic and clubbing all the videos
relevant to the topic under the same category.
Illustrating the concept, HP Labs India Senior Research
Scientist Krishnan Ramanathan said a viewer could create a
`channel` of Indian vegetable cuisine and could have all
relevant online videos, currently sourced from Youtube,
available at the click of the button, akin to a TV.
The user could watch new videos, view already watched
videos, add new channels, get similar videos, go the previous
video or next video and rate the videos.
The application will over a period of time learn the
user`s preferences via an in-application rating mechanism and
would automatically adapt to the user`s preferences to show
videos that are relevant.
The beta application that is currently available for free
download at http://www.personalized-video.com/ could deliver a
high level of content personalisation through innovative
algorithms and the smart use of local computing power, said
Dixit.
From the monetisation point of view, the application
could help push advertisements to selected clients. It also
has a `suggestion channel` where videos are recommended based
on user preferences and these could be leveraged by
businesses.
Giving a break-up of the overall demand for online
videos, Dixit said at present, around 48 hours of video are
uploaded every minute on Youtube and it is believed that by
2013, major internet traffic will be online video. In
particular, emerging markets were more likely to consume
video.
PTI
