Mumbai, India - June 23, 2011 — LinkedIn, the world`s largest professional network with more than 100 million members worldwide, of which over 10 million are in India, today released data on the differences between men and women when it comes to networking professionally online.
To declare a winner in this battle of the sexes argument, LinkedIn developed an online professional networking "savviness" ranking. Globally and in the US men are savvier online professional networkers than women. LinkedIn defines online professional networking savviness as a ratio of two things: the ratio of connections that men have to connections that women have and the ratio of male members on LinkedIn to female members. “Having the right connections can make a difference when it comes to sealing a deal or landing a new client,” said Nicole Williams, LinkedIn’s Connection Director and best-selling author of the book, “Girl on Top.” “Women can sometimes shy away from networking because they associate it with schmoozing or doling out business cards, when in reality, it’s about building relationships before you actually need them.
Networking in person can be intimidating, so women should look at a site like LinkedIn as a place they can go to cultivate their networking skills.” That’s not to say women aren’t already teaching men a professional networking lesson or two. “I taught my husband, his friends and my colleagues how to use LinkedIn for business development”, said Sophia Chander, a Human Resources professional and LinkedIn member based in Bengaluru, Karnataka. LinkedIn’s data got even more interesting when it was sliced by industry. What you would think would be a female savvy industry (the cosmetics industry for example) is actually a male savvy industry. This means despite the fact that there are more female professionals in the cosmetics industry, men in the cosmetics industry tend to be savvier online professional networkers than the women in that industry. In India , for both newspapers and marketing and advertising industries, it was the female professionals that were savvier networkers than men.
Top industries in India where women are savvier online professional networkers than men:
1. Alternative dispute resolution
2. Legislative Office
3. Mental health care
5. Museums and institutions
Top industries in India where men are savvier online professional networkers than women:
2. Religious institutions
3. Computer games
4. Law enforcement
5. Sporting goods
In India , men and women were equally as savvy in the following industries: “real estate”, “professional training”, “photography”, “entertainment” and “retail”.