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Instagram to start displaying ads in photo feeds, promises to `start slow`

Last Updated: Friday, October 4, 2013 - 09:10

New York: The legions of people who use Instagram will start to see advertising in their photo sharing feed in the next couple of months. The popular photo-based social network, snapped up by Facebook, will roll out advertising in the United States in a bid to become a "sustainable business," Instagram said in a blog post on Thursday. Instagram acknowledged the transition would be delicate since its 150 million users are not used to ads peppering photo streams of family and vacations, and might be alienated by the effort.

"If you see an ad you don`t like, you`ll be able to hide it and provide feedback about what didn`t feel right. We`re relying on your input to help us continually improve the Instagram experience."

Advertisers are projected to spend close to $10 billion on social network ads worldwide this year, according to research firm eMarketer. Worldwide spending on mobile advertising, which could fit nicely with Instagram since people use the app on the go, is forecast by eMarketer to reach $8.8 billion this year.
Facebook too has been ramping up its efforts to seize more ad dollars especially those earmarked for smartphones and other mobile devices.


First Published: Friday, October 4, 2013 - 09:10
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