Internet traffic to sports websites doubled in Jan`10
New Delhi: Number of people visiting the
sports websites has nearly doubled in January this year with
more than 10 million people accessing such sites in comparison
to the same period last year, comScore has said.
According to the internet marketing research firm, in
January 2010, 10.3 million Internet users aged between 15 and
older visited a sports site in India from their home or work
location, growing 97 per cent from the previous year.
Yahoo! Cricket led as the most visited sports destination
with nearly four million visitors, while ESPN grabbed the
second slot with 3.5 million visitors. This was followed by
Sify Sports with more than one million visitors.
Cricket-specific sites also posted strong visitation
figures, including CricBuzz.com, CricketNirvana.com,
KrishCricket.com and Cricketnext (2.78 lakh visitors).
"The sports category has experienced tremendous growth
throughout the last year as more Indians turn to the Internet
as their first source of up-to-the-minute news on their
favourite teams and players," comScore Executive Vice
President (Asia-Pacific) Will Hodgman said.
January saw a particularly strong increase in traffic
fuelled by the IPL3 player auction, he added.
Hodgman said with IPL3 set to begin in March, sports
sites would continue to do well.
These numbers exclude visits from public computers such
as Internet cafes or access from mobile phones or PDAs.
The average visitor surfing spends 30.1 minutes at sports
sites, comScore said.
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