London: The private lives of today’s youngsters are so out in open on the internet, that in future Google would know so much about its users, that the search engine will be able to help them plan their lives, said the company’s CEO.
Eric Schmidt even suggested that young people should be entitled to change their identity to escape their misspent youth, which is now recorded in excruciating detail on Internet.
"I don’t believe society understands what happens when everything is available, knowable and recorded by everyone all the time," the Telegraph quoted Schmidt as telling the Wall Street Journal.
In an interview Schmidt said he believed that every young person will one day be allowed to change their name to distance themselves from embarrassing photographs and material stored on their friends`` social media sites.
The 55-year-old also predicted that in the future, Google would know so much about its users that the search engine will be able to help them plan their lives.
Using profiles of it customers and tracking their locations through their smart phones, it will be able to provide live updates on their surroundings and inform them of tasks they need to do.
"We’re trying to figure out what the future of search is. One idea is that more and more searches are done on your behalf without you needing to type," said Schmidt.
"I actually think most people don’t want Google to answer their questions. They want Google to tell them what they should be doing next,” he added.
He suggested, as an example, that because Google would know “roughly who you are, roughly what you care about, roughly who your friends are”, it could remind users what groceries they needed to buy when passing a shop.