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LinkedIn more popular than Facebook in Australia`s NSW

Last Updated: Tuesday, May 29, 2012 - 19:36

Sydney: New South Wales users are least likely to stay connected through Facebook, despite the social networking site perched at the top of the tree as Australia`s most popular social media website.

But professional networking site LinkedIn is most popular in NSW, the Yellow Social Media Report, published by Sensis, revealed.

The report also states that NSW residents rank second behind neighbours in the ACT in using Twitter, but have fewer Facebook friends than Victorians, South Australians and Tasmanians.

LinkedIn and Twitter have seen their growth almost double nationally from 2011 to 2012, but NSW ranks behind only WA in using Google+, the Sydney Morning Herald reported.
Of NSW`s social media users, 95 per cent use Facebook, the lowest in the country, compared to 100 per cent in the ACT and Tasmania, and have an average of 218 Facebook friends.

Nationally, users aged 40 to 49 are the most likely to use LinkedIn, while Twitter is most popular with users aged 20 to 29.

The report authors surveyed 1015 Australians about their internet and social media usage - of that, 606 used social media. Nationally, 33 per cent said they check social media first thing in the morning and 40 per cent said they checked it as the last thing before bed.

“What we`re actually seeing is that it`s at the top of mind all day … it really is becoming a primary communication point,” Sensis Emerging Business and Innovation group general manager Simon Betschel said.

Betschel said given Facebook`s high penetration across the country, it was difficult for it to grow any further, but noted the amount of time users were spending on the site had increased.


First Published: Tuesday, May 29, 2012 - 19:31

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