Microsoft gives facelift to Bing to compete with Google

Last Updated: Wednesday, September 18, 2013 - 18:53

New York: Microsoft has revamped its search engine Bing by incorporating a new look and features, such as social search options, and adaptability across devices in an effort to compete better with rival Google.

The software giant has unveiled a more angular, golden orange logo for Bing, aiming to closely mirror the logos of other Microsoft products.

A senior director on the Bing brand team, Scott Erickson, blogged that the new logo is meant to be `simple, real and direct`.

The company also added a function that autofills the search terms and offers a glimpse of information about it, before your full search page pulls up.

Search results will be displayed in two columns, rather than three, with search information and data from social networks blended along the right side, the report added.

The change by Microsoft comes just two weeks after Yahoo unveiled its first new logo in 18 years.

According to Internet analytics company ComScore, Bing is the second most popular search engine after Google.

Google search engine has nearly 70 percent share, while Bing has 17 percent share in searches, latest ComScore`s rankings revealed.

Microsoft has been undergoing a broader change as it looks to lessen its reliance on the shrinking personal computer business.


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First Published: Wednesday, September 18, 2013 - 18:53

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