London: Software giant Microsoft has launched a campaign targeting rival firm Google, asking the Internet search giant`s users not to get `scroogled by Gmail`.
The new campaign encourages users of Google`s free e-mail service to dump it for Microsoft`s Outlook.com.
In its promotion of Outlook.com, Microsoft highlights what it claims is Gmail`s `invasion of your privacy` on its Scroogled website, adding that ` Outlook .com is different, and does not through your email to sell ads`, the Telegraph reports.
The Microsoft site includes a feed of quotes from Eric Schmidt, Google`s executive chairman, including his infamous declaration that "if you have something that you don`t want anyone to know, maybe you shouldn`t be doing it in the first place".
According to the paper, the Gmail campaign follows a series of Scroogled adverts last year that targeted Google`s privacy policies.
According to Microsoft, 70 per cent of people don`t know that some email services scan the text of their messages to deliver advertising.
The paper quoted the company`s survey, which says 88 per cent of people disapprove of the practice.