San Francisco: MySpace, the former ruler of social networking that was superseded by Facebook, has announced a redesign that moves the website away from user profiles to entertainment content.
"Previously MySpace was people-focused, now the focus is content," the News Corp-owned site said Wednesday in announcing the changes, which turn it from a social networking site into an entertainment portal.
"It`s a new strategy for us," MySpace chief executive Mike Jones said. "We`re now a social entertainment destination."
While elements on the home page will still be tailored to the preferences of individual users, the page will show the number-one TV show, artist, song, comedian, and music video across MySpace, while also incorporating emerging artists that users across the site are discovering.
The move comes as the site`s registered users continue to dwindle. It now has 100 million users, compared to Facebook`s 500 million users, and its number of visitors were down 18 percent in September compared to a year earlier, according to web tracking firm Comscore.