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New sorting function for Gmail

Last Updated: Sunday, September 12, 2010 - 09:47

Hamburg: Google is introducing a new sorting function for its e-mail service to help users gain mastery over the flood of information.

The Gmail inbox now offers a view that shows the most important messages first.

An algorithm evaluates specific properties, such as whether a user reads e-mails from a given sender and whether they respond to them. The mail can also be rated for importance manually using a new "Plus/Minus" button.
"This is an adaptive function," Google`s Stefan Keuchel said.

That means the "Priority Inbox" will learn over time and fine-tune itself. Messages that are rated as less important don`t disappear, but simply move back into the normal inbox. Users can also return to the classic view at any time.

Google is advertising the system as one that improves efficiency. A six-month internal test showed that users needed 6 percent less time to process their e-mail messages, Keuchel said.

He also provided assurances about privacy protection: information about which contacts are especially important are used by Google solely for the new function.


First Published: Sunday, September 12, 2010 - 09:47

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