Washington: The New York Times has launched a Chinese language website. According to The BBC, the paper said the portal targeted ``educated, affluent and global citizens`` of China`s growing middle class.
"We believe we will be reaching a global, well-educated, international audience," the BBC quoted Denise Warren, chief general manager of nytimes.com, as saying.
The New York Times said it was hopeful that a specific Chinese language portal would help it tap into the lucrative market.
The launch comes despite concerns over China`s strict control and censorship of online content. However, the paper said that it would follow its journalistic standards.
"We`re not tailoring it to the demands of the Chinese Government, so we`re not operating like a Chinese media company," Joseph Kahn, the paper`s foreign editor said.
"China operates a very vigorous firewall. We have no control over that. We hope and expect that Chinese officials will welcome what we`re doing," he said.