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New York Times launches Chinese language website

Last Updated: Thursday, June 28, 2012 - 13:47

Washington: The New York Times has launched a Chinese language website. According to The BBC, the paper said the portal targeted ``educated, affluent and global citizens`` of China`s growing middle class.

"We believe we will be reaching a global, well-educated, international audience," the BBC quoted Denise Warren, chief general manager of, as saying.

The New York Times said it was hopeful that a specific Chinese language portal would help it tap into the lucrative market.

The launch comes despite concerns over China`s strict control and censorship of online content. However, the paper said that it would follow its journalistic standards.

"We`re not tailoring it to the demands of the Chinese Government, so we`re not operating like a Chinese media company," Joseph Kahn, the paper`s foreign editor said.

"China operates a very vigorous firewall. We have no control over that. We hope and expect that Chinese officials will welcome what we`re doing," he said.


First Published: Thursday, June 28, 2012 - 13:47

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