New York Times launches Chinese language website

Last Updated: Thursday, June 28, 2012 - 13:47

Washington: The New York Times has launched a Chinese language website. According to The BBC, the paper said the portal targeted ``educated, affluent and global citizens`` of China`s growing middle class.

"We believe we will be reaching a global, well-educated, international audience," the BBC quoted Denise Warren, chief general manager of, as saying.

The New York Times said it was hopeful that a specific Chinese language portal would help it tap into the lucrative market.

The launch comes despite concerns over China`s strict control and censorship of online content. However, the paper said that it would follow its journalistic standards.

"We`re not tailoring it to the demands of the Chinese Government, so we`re not operating like a Chinese media company," Joseph Kahn, the paper`s foreign editor said.

"China operates a very vigorous firewall. We have no control over that. We hope and expect that Chinese officials will welcome what we`re doing," he said.


Download the all new Zee News app for Android and iOS to stay up to date with latest headlines and news stories in Politics, Entertainment, Sports, Technology, Business and much more from India and around the world.

First Published: Thursday, June 28, 2012 - 13:47

More from zeenews

comments powered by Disqus