No. of users transacting online to be 39 mn by `15

At present, about 8-10 million people in India transact online.

New Delhi: As Internet penetration is increasing and e-commerce becoming more secure, the number of people transacting online is expected to touch 39 million by 2015, says a study.

According to the study by financial services firm Avendus, this will also provide a further fillip to the Indian e-commerce market which is estimated to grow to USD 24 billion by 2015 from USD 6.3 billion now.

At present, about 8-10 million people in India transact online, which is about 11 percent of the 80 million Internet users in the country, which represents a penetration of seven percent of the population and 17 per cent of the urban population, says the study titled `Indian Digital
Consumer Industry`.

The number of transacting users in the US was 170 million in 2010, comprising of 69 per cent of the overall Internet users there. This number has been growing at 8 percent for the last six years.

In India, a large part of the transaction takes place on travel-related sites, it said.

"The number of unique users transacting on travel sites
(only) are estimated to be around 6-7 million and for
non-travel ecommerce sites is around 2-3 million today," it

In India, online travel revenues are dominated by ticket
bookings, with air and train bookings accounting for close to
90 per cent of the segment`s revenues. Bus travel, hotels and
tour packages have been slower to evolve but are now growing

"The online travel market is estimated at Rs 24,900 crore
(USD 5.5 billion) in 2011. This makes India one of the most
lucrative markets for online travel," the study said.

While 57 per cent of the online travel revenue came from
air travel, train and hotel packages contributes 37 per cent
and five per cent, respectively, in 2010-11. The remaining one
per cent was from bus bookings.

Online travel is expected to grow at 22 per cent to reach
Rs 54,800 crore by 2015, it added.

Online train ticket bookings are estimated to be around
Rs 8,000 crore (USD 1.8 billion) in 2010-11, accounting for
around 32 per cent of the overall ticket bookings. This is
expected to grow to Rs 10,000 crore in 2012.

However, e-tailing (mass merchants, niche, and deals) will
catch up with online travel by 2015, with each of them
contributing about USD 12 billion to the total e-commerce
market in 2015, it said.

To make online shopping safer, the Reserve Bank of India
has made it mandatory for all online transactions to have an
extra level of authentication.

The `extra` level is a one-time password that the user
has to enter after the credit/debit card details, while making
online payments.

However, with the commercial launch of 3G mobile services
and expected launch of 4G services by more players next year,
the number of Internet users in the country is set to increase

Also, the government plans to invest Rs 20,000 crore to
build a National Fibre Optic Network as part of the National
broadband plan 2010, which will provide a further fillip to
the growth of Internet usage in the country.

The study expects the number of unique Internet users in
India to grow five times to reach 376 million by 2015.

"Given the pace at which companies are growing and
getting funded in this space, this decade could well belong to
the e-commerce industry in India," the study said.


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