Orkut loses top slot to Facebook in India

Facebook has beaten Orkut and Yahoo! to become the top social networking site in India.

Updated: Aug 25, 2010, 17:41 PM IST

New Delhi: Facebook has beaten competitors
like Orkut and Yahoo! to become the top social networking site
in India with 20.9 million visitors in July this year,
according to research firm comScore.

India, which was one of the few countries where Orkut
retained the top spot amongst social networking websites, now
has more people logging on to Facebook.

Facebook.com has grabbed the number one ranking in the
social networking category for the first time in July with
20.9 million visitors, up 179 per cent versus year ago,
comScore said in a statement.

Compared to this, Google`s social networking platform
registered a growth of just 16 per cent with 19.9 million
visitors in July.

This was followed by BharatStudent with 4.4 million
visitors (up three per cent) and Twitter.com (3.3 million),
while Yahoo! owned two of the top ten social networking sites:
Yahoo! Pulse (3.5 million visitors) and Yahoo! Buzz (1.8
million visitors).

According to the report, more than 33 million Internet
users (aged 15 and older) in India visited social networking
sites in July.

With this, India now ranks as the seventh largest market
worldwide for social networking, after the US, China, Germany,
Russia, Brazil and the UK.

"The social networking phenomenon continues to gain steam
worldwide, and India represents one of the fastest growing
markets at the moment," comScore Executive Vice President
(Asia-Pacific) Will Hodgman said.

Though Facebook has tripled its audience in the past year
to pace the growth for the category, several other social
networking sites have posted their own sizeable gains, he
added.

These numbers excludes access from Internet cafes or
mobile phones and PDAs.

PTI