New Delhi: In its latest report on social networking activity in the
Asia-Pacific region, comScore says the Google-owned Orkut is
ranked as the top social networking site in India, with 46.8
per cent of the nation's web population using the website.
Facebook, on the other hand, ranks numero uno in Singapore,
the Philippines, Australia, Indonesia, Malaysia, New Zealand,
Hong Kong and Vietnam.
The study covered all Internet users aged above 15 in
these countries, who accessed social networking sites from
home and work locations. However, it excluded those visiting
the sites through Internet cafes, mobile phones or PDAs. It
also did not include China in the study.
The study has found that 50.8 per cent of the total
online population in the Asia-Pacific region visited a social
networking site in February 2010, translating into a total of
240.3 million visitors during the month.
"While social networking continues to be one of the most
popular and fastest growing web activities in the world, its
dynamics in the APAC region exhibit significantly more
individual market differentiation than in other global
regions," comScore executive vice-president (APAC) Will
Hodgman said.
"In some markets, such as the Philippines, Australia and
Indonesia, social networking is one of the most popular web
activities, reaching nearly 90 per cent of the entire online
population, while other markets report less PC-based social
networking penetration, which can often be attributed to the
high propensity to engage in social networking via mobile
devices in these markets," he added.
About 68.5 per cent of India's web population accessed
social networking sites in February, visiting these sites on
an average of 13 times. An average user spent about 2 hours 10
minutes on these sites.
In contrast, Internet users in the Asia-Pacific region
spent an average of 2.5 hours on social networking sites
during the month and visited the category on an average of 15
times.
PTI
First Published: Wednesday, April 07, 2010, 21:32