People now don`t fall for branding but merits of product, says Samsung executive

Washington: The Vice president of Samsung Knox mobile security group, Jay Shin believes that there was a time when people were moved by branding but now they know better.

One Samsung executive believes people have changed. He thinks people don`t fall for branding anymore, they know much about products, CNET reported. Shin was speaking at his company`s Business Discovery Day in London and declared that consumers are a lot smarter these days and there`s a lot of information available to them. Shin insisted to Computing that Apple devices aren`t the only thing generating excitement these days. This he put down to people not being so concerned about the brand, but the merits of the actual product, the report added.