Washington: Pinterest is reportedly introducing a new feature to its site that would provide users with content that is more in line with their likings and past preferences.
The `Explore Interests` option, at the top of the category menu of the desktop version, would direct users to the interests page, which would be personalized based on their pinning history.
According to a website, the introduction of the feature takes forward Pinterest`s exploration through categories to the realm of predictions.
The company wrote in a blog post that the new feature would allow users to have a direct link to specific pins within the broader categories based on past pins.
The report said that the new feature has been released a "preview," that is available Web-only for the time being.
Pinterest said that the it hopes the interests section would help people find and save more of the things they love, the report added.