Social media responses can help invent new disease control measures: Study

Last Updated: Friday, October 4, 2013 - 11:48

Washington: Responses on social media sites like Facebook and Twitter can help to find vital clues to control infectious diseases and in developing new control measures, a new study has revealed.

According to researchers Chris Bauch, from University of Waterloo and co-author Alison Galvani from Yale University, biological spread of diseased is intertwined with how society responds to those contagions.

Bauch said that social media and other data sources can be tapped for insights into how people will react when faced with a new disease control measure or the threat of infectious disease.

He said that with mathematical models made out of the responses, researchers can observe how social contagion networks interact with better-known biological contagion networks.

The study found that like disease, ideas, sentiments and information can also be contagious and Bauch said that predictive modelling isn`t perfect, but can help gauge how people will respond to disease control measures.


First Published: Friday, October 4, 2013 - 11:48

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