Teens abandoning Facebook due to `Levi`s Effect`
Sydney: The age of 30 has become Facebook`s largest user demographic.
Social media expert Michael McQueen, in what is described as the `Levi`s Effect`, said teenagers were abandoning Facebook for other social networks such as Twitter, Instagram and Snapchat.
McQueen said Levi jeans were a cool, young brand until parents` started wearing them and the same thing has happened with Facebook.
In 2012, Facebook was the primary social networking site for teenagers but this year Twitter has overtaken as the number one site.
McQueen said that as teens` log-off from Facebook, people aged 30 and over were logging-in.
He said that the older generation began signing up in 2010 as a lot of these users were parents who wanted to spy on their kids.
He added that now parents were logging in to reconnecting with old school friends and people who live overseas and they have caught the Facebook bug.
Professor of Public Communication at the University of Technology, Jim Macnamara, said adults also turn to Facebook while on holidays.
More from India
More from World
More from Sports
More from Entertaiment
- Sheena murder: Trio to be taken to Raigad to re-construct crime scene
- Mikhail emailed sister Sheena Bora's resignation letter: Report
- Raksha Bandhan: Sushma Swaraj ties Rakhi to Venkaiah Naidu
- Shiv Sena announces award of 2 lakh for Hindu families with 5 kids
- Watch: Wife catches husband with his girlfriend at Goa Airport
- Women's hockey team seals Olympic spot after 36 years, creates history on Dhyan Chand's birthday
- Sushma Swaraj ties rakhi to M Venkaiah Naidu
- Know box-office report of Saif-Katrina's 'Phantom'
- Indrani Mukerjea's son Mikhail emailed Sheena Bora's resignation letter
- Ten interesting facts about hockey legend Dhyan Chand