Twitter acquires Hotspots.Io
Micro-blogging site Twitter has acquired social-media analytics company Hotspots.Io for an undisclosed sum.
New York: Micro-blogging site Twitter has acquired social-media analytics company Hotspots.Io for an undisclosed sum.
"We`re incredibly excited to announce that Twitter has acquired the Hotspots.Io team," Hotspots.Io said in a statement.
Following the acquisition, Hotspots` staff would join Twitter`s revenue engineering team which would focus on developing new analytics tools for the social networking site`s advertising and publishing partners.
"We founded Hotspots.Io with the vision of helping companies and individuals maximize their social media ROI (return on investment) through actionable and accessible analytics, and we`re thrilled to be able to continue that work on a much larger scale at Twitter," Hotspots.Io said.
Twitter, created in 2006, is a communication platform allowing people across the world to interact instantly through `tweets`, or messages not exceeding 140 characters. It has more than 100 million active users worldwide.
Last month, Twitter had announced that it has acquired Posterous, a start-up firm in mobile blogging business. The social networking site had acquired internet security firm Dasient in January.
In December last year, Twitter received a combined investment of USD 300 million from Saudi Prince Alwaleed Bin Talal Bin Abdulaziz Alsaud and his investment firm Kingdom Holding Company (KHC).