London: Twitter has acquired Summify, a Canada-based social news aggregator, in a bid to make the micro blogging site more useful to its growing members.
Summify scans a person’s social media accounts and produces a daily email summary of the top stories their friends have shared across the likes of Twitter and Facebook.
Twitter bought the company for an undisclosed sum, in a bid to help better curate the content being shared across the site for each its members, The Telegraph reports.
According to the report, the deal has taken effect immediately, with Summify’s operations being shut down and its team relocating to Twitter’s headquarters in San Francisco.
Twitter has said Summify’s product will become a “more streamlined service” under its ownership.
Twitter, which is believed to be heading towards 500 million members, is constantly trying to make the site ‘stickier’ for new and old users.
The site recently redesigned, adding a new ‘discover’ tab, through which users are served stories and videos based on their interests.
ANI
First Published: Saturday, January 21, 2012, 12:49