Twitter offers new advertising options
New York: Twitter has made it easier for advertisers to get and pay for exactly what they want.
Advertisers now get to choose from what Twitter describes as objective-based campaigns.
"Objective-based campaigns are designed to help you drive the highest possible return on investment from your ads. Now, you will only pay when a user takes an action aligned with your campaign objective," said Christine Lee, a senior product manager at Twitter in a blog post.
Currently, Twitter charges advertisers every time someone interacts with their ads, even if that interaction is not exactly what the advertiser wants.
So, someone who just wants "clicks" on their website still has to pay if they get new twitter followers.
Under the new options, the advertiser can choose to pay only when website clicks or conversions happen, saving money.
There are now five options for advertisers - new followers, website clicks or conversions, tweet engagements, app installations and leads.
Twitter recently posted strong returns in the second quarter of 2014, and advertising revenue went up by 129 percent compared to last year.
More from India
More from World
More from Sports
More from Entertaiment
- Nitish suspends Cabinet Minister Kushwaha over alleged sting operation
- Haryana minister Krishan Bedi mocks Modi's 'Swachh Bharat Abhiyan'
- Shiv Sena spills ink on ORF chairperson Sudheendra Kulkarni's face
- BJP likely to form next govt in Bihar: Mulayam Singh
- Bihar Polls: Lalu Yadav's controversial tweet against Karpoori Thakur and PM Modi
- ISL 2015: Atletico de Kolkata vs Kerala Blasters - Preview
- India vs South Africa: MS Dhoni disappointed about 'gamble' not paying off
- Aarushi Talwar's grandfather breaks silence, writes open letter – Read
- OROP implementation after Bihar poll, says Manohar Parrikar
- 2015 Bihar Assembly Elections: 57% voting in first phase, women voters outnumber men