New York: Twitter has made it easier for advertisers to get and pay for exactly what they want.
Advertisers now get to choose from what Twitter describes as objective-based campaigns.
"Objective-based campaigns are designed to help you drive the highest possible return on investment from your ads. Now, you will only pay when a user takes an action aligned with your campaign objective," said Christine Lee, a senior product manager at Twitter in a blog post.
Currently, Twitter charges advertisers every time someone interacts with their ads, even if that interaction is not exactly what the advertiser wants.
So, someone who just wants "clicks" on their website still has to pay if they get new twitter followers.
Under the new options, the advertiser can choose to pay only when website clicks or conversions happen, saving money.
There are now five options for advertisers - new followers, website clicks or conversions, tweet engagements, app installations and leads.
Twitter recently posted strong returns in the second quarter of 2014, and advertising revenue went up by 129 percent compared to last year.