Twitter offers new advertising options
New York: Twitter has made it easier for advertisers to get and pay for exactly what they want.
Advertisers now get to choose from what Twitter describes as objective-based campaigns.
"Objective-based campaigns are designed to help you drive the highest possible return on investment from your ads. Now, you will only pay when a user takes an action aligned with your campaign objective," said Christine Lee, a senior product manager at Twitter in a blog post.
Currently, Twitter charges advertisers every time someone interacts with their ads, even if that interaction is not exactly what the advertiser wants.
So, someone who just wants "clicks" on their website still has to pay if they get new twitter followers.
Under the new options, the advertiser can choose to pay only when website clicks or conversions happen, saving money.
There are now five options for advertisers - new followers, website clicks or conversions, tweet engagements, app installations and leads.
Twitter recently posted strong returns in the second quarter of 2014, and advertising revenue went up by 129 percent compared to last year.
More from India
More from World
More from Sports
More from Entertaiment
- Trouble mounts for Salman Khan as driver reiterates that actor killed blackbuck
- PM Modi to chair NITI aayog meeting today
- Narsingh Yadav dope scandal: NADA set to announce verdict today
- Protests in Kashmir were fuelled by LeT: Hafiz Saeed
- Cabinet approves changes to GST Bill, drops 1% additional tax
- Concerned by amended child labour bill in India: UN
- Pakistan legend Saqlain Mushtaq set for second stint as England spin guru
- Rio 2016: Note perfect Andy Murray ready for more Olympic glory
- Chinese incursion in Uttarakhand clear case of intelligence failure: Defence Expert
- Genelia D'Souza shared this really CUTE picture with son! Picture inside