Twitter`s ad service not ready for primetime

Last Updated: Tuesday, November 12, 2013 - 19:22

Washington: Twitter`s ad service is not quite ready for primetime.

For the past month, CEO Dick Costolo and his team were pitching TV networks and ad executives on a new way to make money, called Amplify.

Amplify allows Twitter and its media partners to sell ads against snippets of shows or other video clips, the New York Post reports.

According to the report, the micro blogging service declined to give details about the revenue split when it started the service, but the TV programmer gets 75 percent and Twitter takes 25 percent.

With Amplify, the network posts a short video clip, which is sponsored by a brand, on Twitter.

The report said that Twitter claims it can put TV clips and content in front of a captive audience, thanks to its ability to track what people are tweeting about in real time, and serve them targeted ads.

ANI

First Published: Tuesday, November 12, 2013 - 19:22
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