Yahoo going back to basics to boost search tech
Washington: Yahoo is reportedly directing its focus back on algorithmic search and search advertising, tech site, Recode, has revealed.
The Internet giant is said to have ordered up two new search-related initiatives, codenamed Fast Break and Curveball.
According to Cnet, the projects are reportedly priorities for Yahoo; both with three-to-four month time frames, and involving search chief Laurie Mann, mobile head Adam Cahan, and SVP of platforms Jay Rossiter.
Recode`s report speculates that Cahan`s involvement in the project is indicative of a strong mobile bent, in tune with CEO Marissa Mayer`s focus on mobile platform.
The search projects also point to the possibilities of Yahoo planning a Bing exit strategy for 2015 and look to partner with another web engine like Google or rebuilding its own core search capabilities, the report added.
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