New Delhi: People can now link their Yahoo!
and Facebook accounts to view and share updates, a move that
will enable the search engine to reach out to a wide audience
in the social networking space with its sites and services.
The partnership between the two online majors, announced
in December last year, will help Yahoo! add networking
features like status update and news feed from Facebook on its
services like mail, messenger, Pulse, News, Sports and Finance
"People who use both Yahoo! and Facebook can link their
accounts, view and share updates with friends across both
networks. People who link their accounts can consume their
Facebook News Feed on the Yahoo! homepage, Yahoo! Mail and
other Yahoo! sites and services," Cody Simms, Head of Yahoo!
Developer Network told reporters here.
Yahoo! will also add Twitter by the end of this year,
enabling users to keep up with the latest tweets.
The move comes as part of Yahoo!'s efforts to strengthen
its foothold in the social networking space, after its failed
attempt with Yahoo! Mash, which was launched in September
2007. It was closed down a year later.
Facebook has more than 400 million users globally, while
Yahoo! has 600 million users worldwide.
Asked if Yahoo! would again look at starting a social
networking site, Simms said, "We think people already maintain
contacts like friends, colleagues or school mates through a
lot of websites. So, Yahoo! will not build a dedicated social
However, Yahoo! will work with existing players to
integrate other social networking sites onto its website, he
By driving traffic, the company will also generate more
revenues. It also plans to test advertisement sharing across
various social networking sites.
"The idea is to drive more readers to our network of
sites by making it easier for them to share things they like
with their Facebook friends, some of whom may not have use
Yahoo otherwise," Simms said.
Yahoo! Profiles service, a social-networking-like service
designed to let users post information and connect with
others, has also been re-launched as Yahoo! Pulse.
Yahoo! has a similar alliance with gaming firm Zynga,
which owns titles like Farmville and Mafia Wars, to include
the games on its network.
With social media like Linkedin, Myspace and Twitter
catching the fancy of users globally, advertisers are also
focusing on strengthening their presence across networking
sites as this presents a unique customer touch point.
First Published: Wednesday, June 09, 2010, 20:56