Washington: Yahoo has chosen to update its mail application for iPhone, creating new tabs for a personalized user experience.
The personalized tab is the company`s take on Google Now , which includes features such as weather, sports scores, stock quotes etc.
According to The Verge, Yahoo`s interest in personalizing its app had become more apparent since it acquired Aviate, makers of a home screen replacement for Android devices.
The company is looking for ways to diversify its mobile user experience as it does not have a mobile operating system of its own.
Although iPhone users can access Yahoo accounts from their iOS app, it still remains unclear as to why they need to use a dedicated app to access their Yahoo account.