IKSL mobile phn messages act as alert system in coastal Odisha
The IFFCO Kisan Sanchar Limited (IKSL) has saved many lives in coastal Odisha by sounding an alert ahead of the devastating cyclone Phailin through its unique mobile phone message facility, a senior official of the company on Sunday said.
Bhubaneswar: The IFFCO Kisan Sanchar Limited (IKSL) has saved many lives in coastal Odisha by sounding an alert ahead of the devastating cyclone Phailin through its unique mobile phone message facility, a senior official of the company today said.
"Our voice and text message services, normally availed by farmers and fishermen, were effectively used for alerting people in the vast coastal belt about the very severe cyclone well in time," IKSL`s Odisha Manager R C Pattanayak said.
A subsidiary of fertiliser cooperative major IFFCO, IKSL`s messages played a significant role in facilitating systematic and timely evacuation of lakhs of people from vulnerable areas to safer places before the cyclone hit the state on October 12, he said.
"The state government and other agencies have also acknowledged the IKSL`s contribution, which has its network in 26 of the 30 districts of Odisha," Pattanayak said.
Besides farmers and fishermen, lakhs of others moved to safe shelters in order to save themselves in districts like the worst-hit Ganjam, Puri, Jagatsinghpur, Kendrapara, Khurda, Cuttack, Bhadrak and Balasore after learning about the disaster from IKSL`s messages, he said.
"It acted as a magic as the unique voice message platform with helpline facility is available for over 2.12 lakh enrolled base with an active listening base of about 1.53 lakh ...And the message reached lakhs of others who are not enrolled," said the IKSL manager.
Operating in Odisha since 2009, IKSL works for empowerment of farmers and rural population, generating livelihood options for unemployed youth, Self Help Groups and village level entrepreneurs, Pattayanak said.
Being an IFFCO subsidiary, its consistent focus is to strengthen the cooperative societies by generating additional business for them, he said, adding the unique business model of IKSL has been widely accepted by many including milk cooperatives.