Google removed more than 500 million bad ads in 2014

A new annual review report released by Google has said that the company banned more than 214,000 advertisers and disabled nearly 500 million bad ads in 2014.

Google removed more than 500 million bad ads in 2014

Washington: A new annual review report released by Google has said that the company banned more than 214,000 advertisers and disabled nearly 500 million bad ads in 2014.

The number is a sliver of the total traffic on AdWords but active investigation is an important step towards maintaining the system's reputation, reported The Verge.

The review report mentioned a scam that hit the internet with this summer's Ebola outbreak and offered discredited treatments for the disease. However, they were easily removed after they had been identified as AdWords has a blanket policy against misleading claims.

Bad ads are usually flagged through algorithms and then investigated in-person. 

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