Zee Media Bureau
New York: Researchers says that the key to create ''green'' perfumes lies with a Mexican plant.
A more sustainable way to produce a key perfume ingredient has been provided by the plant. It also supply to fragrance makers around the world.
Fixation, a key ingredient in perfumes, allows a scent to linger on the wearer's skin rather than quickly dissipate. It comes with a hefty price tag.
This particularly coveted fixation comes from ambergris, a rare whale digestive excretion.
Jose M. Ponce-Ortega, lead researchers informed, “But it is cost exorbitant and its use in perfumes in the US and other countries is illegal".
Researchers conducted a supply-chain analysis to find out more about the plant. They found that producing the fixative using the Mexican plant would generate considerable local profits to the tune of $20 million per year and create hundreds of jobs along the supply routes.
Ponce-Ortega added that they did find an environment cost to the process but that could be mitigated by using renewable energy sources to produce the fixative.
The study was published in the journal ACS Sustainable Chemistry and Engineering.