New high-tech hangers offer shopping tips to boost sale
Tokyo: New high-tech hangers can now do the job of salesclerk by suggesting matching items to generate a bigger sale.
When a jacket is lifted from a rack, an embedded sensor sends a signal to a computer and switches on a brief video showing a recommended combination, or how it looks worn by a female idol, the Japan Times reported.
These so-called interactive hangers, developed by digital product firm teamLab Inc., have succeeded in whetting consumer appetite at apparel and other fashion outlets targeting youngsters in a country where consumer sentiment has been depressed for years.
"The hanger is being introduced by apparel makers who want to do something new and think how they can make stores exciting," teamLab Marketing Director Yota Nakamura said.
Currently, 12 Vanquish and other apparel brand outlets in Tokyo`s major shopping districts, including Shibuya, Shinjuku and Ikebukuro, as well as in Osaka and other cities are using the sensor-embedded hangers.
More from India
More from World
More from Sports
More from Entertaiment
- DNA: Analyzing ground reality of life of poor and vagrant people in India
- DNA: Analysis of press conference between Rajnath Singh and Mehbooba Mufti on Kashmir violence
- DNA: Analysis of India's weaknesses in new inventions and discoveries
- DNA: Prasoon Joshi's hard-hitting poem depicting society's mentality towards females
- DNA: Encouraging the traditional Indian habit of eating food with hands