Johannesburg: Nelson Mandela, the anti-
apartheid icon and South Africa`s first democratically elected
President, topped a list assessing the reputations of global
personalities, with Indian Prime Minister Manmohan Singh being
placed at the 27th position.
The 2011 Leader RepTrakT, a new global study of the
general public developed by the New York-based Reputation
Institute to assess the reputations of the world`s most
visible leaders and public personalities in politics,
business, culture and sports, placed Mandela on top, with US
President Barack Obama at number 14.
Swiss Tennis star Roger Federer, who also has a South
African passport because of his mother being born here, came
in at second place because of the philanthropic work he does
across the globe, while Microsoft founder Bill Gates was third
on the list.
Two Indian-origin business leaders were selected for the
study - Tata Sons chairman Ratan Tata who came in at 9th
place, and steel magnate Lakshmi Mittal, who was placed at
Indian Prime Minister Singh was placed at the 27th
position in the top 50, ahead of South African President Jacob
Zuma in 35th place.
The bottom ten places were dominated by the leaders of
Mexico, Russia, China, France, Zimbabwe, Venezuela, Italy,
Iran and North Korea.
Even former leaders George Bush of the US and Fidel
Castro of Cuba ranked very low.
Reputation Institute said in a statement that it had
created a list of 54 of the world`s most visible leaders and
public personalities in politics, business, culture, and
Over 51,000 members of the general public in 25 countries
were asked to assess these individuals, using Reputation
Institute`s RepTrakT Pulse to measure their reputation on a
0-100 point scale based on four attributes - the degree to
which a person is liked, respected, admired, and trusted.
The sample of respondents was balanced to each country`s
population on age, gender, and region. Fielding took place in
April-May 2011 and was powered by SSI International.
"The results of Reputation Institute`s study confirm that
people respect leaders that participate in philanthropic
activities outside of their own celebrity," said Reputation
Institute Chairman Charles Fombrun.
He said the public`s top two on our list, "Mandela and
Federer, have emotional ties to South Africa, and donate both
time and money to the betterment of the region and its people.
They get praise for their efforts".