Dubai: The UAE's Emirates Telecommunications Corp (Etisalat) said on Tuesday it had signed an agreement for a three-year sponsorship deal with English Premier league soccer club, Manchester City.
The Arab world's second-largest telecommunication's firm said in a statement it had signed a memorandum of understanding, which preceded "a full three-year strategic sponsorship agreement to be formalised later this year."
Abu Dhabi billionaire Sheikh Mansour bin Zayed Al Nahayan -- who took control of Manchester City in 2008 from Thaksin Shinawatra, Thailand's former prime minister -- has transformed the team into title contenders with a series of big money signings including Robinho, Carlos Tevez, Gareth Barry and Emmanuel Adebayor.
Abu Dhabi-based Etisalat did not disclose the size of the proposed deal.
In August 2008, Saudi Telecom Co (STC) unveiled plans to sign a marketing deal with football club Manchester United that could be worth USD 18.6 million (9.3 million pounds), in its first-ever deal with a non-Saudi football club.
Bureau Report
First Published: Wednesday, November 11, 2009, 11:19