"A majority of Indian consumers are unable to distinguish
between the different insurance products offered by large
health insurers," Max Bupa said in its research report
conducted along with global market research firm, TNS.
The report studied consumers from three cities -- Mumbai,
Chennai and Meerut.
It also said that the consumers were unable to identify
various brands (health insurers) and also that very few
participants were familiar with smaller insurance brands.
Max Bupa is a joint venture between Max India and the
UK-based Bupa Group. It is the third stand-alone health
insurance company and has received R1 approval from IRDA and
is planning to start its operations by March this year.
The other two stand-alone health insurance companies are
Star Health & Allied Insurance and Apollo Munich Health
Mumbai: A majority of people have low
awareness about health insurance
products offered by various
companies in the country, says a report.
First Published: Monday, February 08, 2010, 22:28