Mumbai: UK's premier air-carrier, British
Airways, has launched its social media site, Metrotwin Mumbai,
to link Mumbai with London and help travellers find their home
from home in Mumbai and London, with recommendations from
expert bloggers and local communities.
The portal aims to bring together the best of both cities
and remind travellers to Mumbai or London of the similarities
between the two places, a release issued here today said.
Metrowin Mumbai was launched in September and during the
first two weeks of October attracted more than 1,500 visitors,
the release said.
The social media portal has also signed up some of
India's most prominent bloggers.
Mumbai is the second city to join the Metrotwin family.
As with Metrotwin.com which links London and New York,
Metrotwin Mumbai will allow users to experience life like a
real Mumbaikar would by blogging on the best places to go,
things to do and to absorb the real indigenous culture of
London and Mumbai, the release said.
Mumbai and London may be on the other side of the world
from each other but have many things in common-the love of
great food, fashion and entertainment are the obvious ones,"
British Airways Regional Commercial Manager, South Asia, Judy
Jarvis, said.
Bureau Report
First Published: Friday, October 23, 2009, 18:32