London: Roger Federer may not be the overwhelming favourite to win Wimbledon for a seventh time but the Swiss world number three is still peerless when it comes to raking in endorsements.
The Swiss maestro features in seven of the 20 most-shared tennis advertisements drawn up by Unruly Media, which calls itself "a global platform for social video advertising".
Topping the list is the one in which Federer does a William Tell by knocking a tin can off a man's head with his laser-like serve.
Some doubted the shot's authenticity and a coy Federer stonewalled all queries, insisting a magician never reveals his tricks.
His arch-rival Rafa Nadal makes just one appearance in the list -- an Armani underwear on the Spaniard's chiselled body.
Maria Sharapova, Li Na and Ana Ivanovic also make it on to the male-dominated list which has Serbian showman Novak Djokovic making a couple of appearances, playing tennis on wings of a flying plane on one occasion.
Briton Andy Murray also features in two commercials that make the top 20 list.
Bureau Report
First Published: Monday, June 27, 2011, 18:35