China bans vulgar ads

Chinese authorities have issued new guidelines to curb use of sex in ads.

Beijing: Chinese authorities have issued new guidelines to curb the use of sex and vulgarity in advertisements of online video games.

The Culture Ministry issued a notice on Tuesday, asking officials to check the vulgar marketing of cyber games, China Daily reported on Thursday.

The government had also issued a notice June 22 banning the use of sex, gambling and violence to promote online games.
The new regulation, to be implemented from August 01, came after a string of advertisements by online game companies.

IANS

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