Releasing his lengthy profile 'Xi Jinping: Man of the people, statesman of vision', State-run Xinhua news agency prominently featured his photograph with his celebrity wife Peng Liyuan, China's most famous folk singer.
The article began with how Xi, 59 made a quiet appearance at a park in industrial town Shenzen early this month after his election as the General Secretary of the Party last month.
"Early risers, carrying on their usual morning exercise, did not expect to see a big name. The park was not cordoned. There was no red carpet nor were there people waving welcoming banners," the Xinhua write up said.
"A middle-aged man in a dark suit, and a tieless white shirt, laid a wreath at the park's statue of the late Chinese leader Deng Xiaoping. Then he walked into the surrounding crowd and began a casual chat. The visitor was Xi Jinping, the newly elected general secretary of the Communist Party of China (CPC) Central Committee," it said.
Also for the first time of after his election, succeeding Hu Jintao, Xinhua carried his picture with wife Peng Liyuan, who is set to emerge as China first celebrity lady after Mao era.
Xi who has already take over as Party head and Chief of Military would take over as President when Hu formally retires in March next.
Unlike other Communist Leaders who rise through party ranks in relative obscurity, Xi, son of former Vice Premier has become famous after married to Peng who is a well known all over the country as an iconic folk singer appearing in special shows on state television.
The article also played down his "princeling" image.
"A son of Xi Zhongxun, a Communist revolutionary and former Vice Premier, Xi Jinping did not live in comfort as a boy".
"Beginning in 1962, when his father was wronged and fell in disgrace, Xi experienced tough times. During the Cultural Revolution (1966-1976), he suffered public humiliation and hunger, experienced homelessness and was even held in custody once," it said.
"At the age of 16, he volunteered to live in a small village in northwest China's Shaanxi Province as an educated youth," it said.
The photo feature also contained young starting his political carrier working in a village besides working in the army as young cadet and cycling his daughter Xi Mingze to school.
Also to highlight his vision and commitment to sport talent, the write up said in 1983, he travelled to the provincial capital of Shijiazhuang to invite a cosmetics expert to work in Zhengding, where he was the Party Secretary.
Without a detailed address for the expert, he went door to door asking where the expert lived and finally found him at night after yelling his name near his home.
The write up also highlighted how he joined as a serviceman in the People's Liberation Army, (PLA) at the age of 26 years and worked in the military.
He also between 1979 to 1982 he worked as secretary to Geng Biao, a key military strategist who contributed to the founding of the People's Republic of China. Geng was a soldier-turned-diplomat.
Beijing: Chinese official media Sunday projected the country's new leader Xi Jinping as man of the people and statesman of vision, playing down his "princeling" image.
First Published: Sunday, December 23, 2012, 23:29