Washington: US Democratic presidential candidate Hillary Clinton will air her first 2016 campaign television ads Tuesday, tributes to her mother that stress resilience, empathy and family.
The two-minute-long spots will air in early voting states Iowa and New Hampshire from Tuesday and appear aimed to stress Clinton`s connection to average Americans and their everyday struggles.
Tax data released by Clinton`s campaign on Friday indicated she and husband Bill Clinton earned well over $100 million in the last eight years, paying $57.5 million in taxes.
In the first video, Clinton tells the story of her mother Dorothy Howell Rodham: "She was abandoned by her parents at the age of eight, sent from Chicago to LA to live with grandparents who didn`t want her."
"But people showed her kindness, gave her a chance... When she needed a champion someone was there. I think about all the Dorothys all over America who fight for their families, who never give up.
"That`s why I`m doing this. That`s why I`ve always done this. For all the Dorothys."
The second ad focuses on her mother`s story and the qualities she tried to embody.
"She never gave up, and she taught me to do the same," said a narrator, going on to list some of Clinton`s efforts to help children.
The Clinton campaign will hope that the ads help reintroduce one of America`s most famous and polarizing figures to voters.
Clinton currently leads the Democratic field by a wide margin, but according to pollsters she is more disliked than liked among the broader electorate.
A recent Gallup poll showed Clinton favorable ratings stand at 43 percent, while unfavorable ratings were at 46 percent.
A former First Lady, Secretary of State and New York Senator, Clinton has been in the public eye for decades.
Her long exposure has proven both a strength and weakness, projecting competence, but offering a long past dotted with scandals, real and imagined.