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IDF plans to use social networking sites for improving image

Last Updated: Tuesday, December 1, 2009 - 19:46

Jerusalem: As part of its cyber defence
strategy, Israeli military plans to set up a separate unit
that would use social networking sites like Facebook and
Twitter to reach out to international audience.

Israeli Defence Forces (IDF) spokesman Brig Gen Avi
Benayahu said the new department would focus on the Internet`s
social media networks, mainly to reach out to international
audience directly rather than through the regular media.

The proposal for the unit, as well as an initiative by
the Information and Diaspora Ministry to train people to
represent Israel independently on the Internet and in other
arenas, were presented yesterday at the Eilat Journalists
Conference during a panel discussion on Israeli public
relations abroad.

Some eight to ten youngsters, who are experts in Web
2.0 - YouTube, Facebook and Twitter, will be identified during
induction to the IDF Spokesman`s office and assigned the job,
Benayahu told journalists in the southern city of Eilat.

He later told daily Ha`aretz that the programme will
be up and running in a few months.

As per media reports, the Army Spokesperson`s Office
began working on this more than a year ago in view of video
postings on Youtube showing Israel in a poor light.


First Published: Tuesday, December 1, 2009 - 19:46

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