LEGO urged to make more female characters
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Last Updated: Sunday, July 07, 2013, 14:17
New York: A community of gender equality activists have launched a petition to ask LEGO to include girl pieces, which is a rarity among company's products.

The campaign has highlighted the Female Minifigure Set - includes 13 female characters, including a palaeontologist, astronomer, robotics engineer and chemist - a submission for LEGO's public contest, CUUSOO, the New York Daily News reported.

CUUSOO allows creative people to submit concepts that they would like to as real LEGOs and if a project achieves 10,000 supporters, the company will consider manufacturing it.

Melissa Wardy, the mum of two young LEGO fans, drafted a petition asking LEGO to manufacture the all-female set in its entirety.

The petition received more than 11,000 supporters as of Friday afternoon.

According to a SPARK analysis, female characters account for just 16 percent of all LEGO figures.


First Published: Sunday, July 07, 2013, 13:44

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