Obama, Romney email ‘same amount’, reveals study

Both American President Barack Obama and Republican candidate c Romney email the same amount, according to a new study.

Last Updated: Jul 26, 2012, 21:17 PM IST

Washington: Both American President Barack Obama and Republican candidate Mitt Romney email the same amount, according to a new study.

According to the study from SilverPop, a digital marketing company, that examined the email marketing tactics of Obama and Romney for a three-month period discovered: “Each campaign sent 47 donation requests during the review period, with donation requests included in 76 percent of Romney’s emails and 68 percent of Obama’s.”

The study found that Obama’s emails are more personal. “Obama used first-name personalization much more frequently than Romney, greeting recipients by their first names 98 percent of the time (as compared to only 8.5 percent for Romney).”
The Politico quoted the report, as saying. The study found that Romney’s emails are personal and about Obama. “Romney, however, did use Obama’s name in his emails nearly half of the time, while Obama only referred to his competitor by name in one of every four emails,” the study found.

ANI