Belgrade: Polling stations opened in Serbia`s snap elections on Sunday, with the ruling Serbian Progressive Party (SNS) tipped to capitalise on a wave of public support after successfully opening EU membership talks.
Some 6.7 million voters are eligible to cast their ballots to elect a new 250-seat parliament with a four-year mandate in the early vote called after Belgrade launched talks in January to join the European Union.
Long seen as a pariah for its role in the 1990s Balkan wars, Serbia, the largest country to emerge after the break-up of Yugoslavia, now hopes to join the 28-member bloc by 2020.
The outgoing government led by Socialist Prime Minister Ivica Dacic won support from Brussels to begin membership talks only after a historic accord with its long-time foe Kosovo last year.
But Kosovo, once the most sensitive issue in Serbia which still refuses to recognise its 2008 declaration of independence, has now been overshadowed by the dire economic situation in the country of 7.2 million people.
A fifth of Serbia`s workforce is unemployed and the average monthly salary is 350 euros (USD 480).
With public debt rising to more than 60 per cent of GDP, the future government will have to reform obsolete labour laws and cut down on burgeoning bureaucracy, experts say.
The ruling centre-right SNS and its leader Aleksandar Vucic -- a fierce ultra-nationalist turned pro-European -- said a new mandate was needed to push forward with "difficult and extremely painful economic reforms."
"We need a landslide victory to create new jobs, firmly pursue reforms and fight corruption with full force," Vucic told supporters at a final rally this week.
Serbia`s eight-billion-euro budget (USD 11 billion) struggles to deal with some 1.7 million pensioners and a bloated public sector that employs more than 700,000 people.
The future government will have to push through a stringent austerity package, including the privatisation of more than 170 state-owned companies, subsidy cuts and tax increases in a bid to reduce spending and get people back to work.
But 64-year pensioner Borivoje Mikic said he expected no change after the polls.
"We bear the brunt of everything. The barn is the same, only the animals in it change," Mikic told AFP after casting his ballot.
Despite the gloomy economy, the SNS is riding high in the polls with 44 percent of voter support.