In a bid to create awareness among people of the country about economic reforms, UPA-II has sanctioned advertisements worth Rs 100 crore for electronic and print media.
|Last Updated: Sep 23, 2012, 09:33 AM IST|Source: Bureau
Zeenews Bureau
New Delhi: In a bid to create awareness among people of the country about economic reforms, UPA-II has sanctioned advertisements worth Rs 100 crore for electronic and print media.
The Central government has been at the receiving end of political parties and ‘aam aadmi’ over hike in diesel price and FDI in multi brand retail.
The latest initiative is a desperate attempt to make people aware of why the Manmohan Singh-led government had to take such crucial and hard decisions on the economic front. Also it would help the UPA-II to take on the opposing political parties, who have recently been very critical of the policies.
Reports suggest that the government has created two sets of advertisements, which would target rural and urban areas both.
In cities, the advertisements would focus on the positive points of FDI in retail and inform people why government had to hike diesel prices. People living in rural areas and smaller cities will be apprised of developmental programmes initiated by the government.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.