New Delhi: Fintech start-up Zeta, which offers digital employee benefits for tax optimisation, has tied up with National Payments Corporation of India (NPCI) payment platform - RuPay.
The partnership will widen Zeta’s payment network and push for a more inclusive adoption of digital payments in corporate India. This collaboration makes Zeta’s meal voucher solution the first ever such solution to run on Government of India endorsed RuPay platform.
With RBL Bank as its banking partner, Zeta’s pre-paid card called the Zeta Super Card will now also be available on the RuPay platform.
The Zeta Super Card, includes robust anti-fraud security measures that lets users make payments across 12 lakh+ outlets across India as well as online stores.
Referring to the partnership with RuPay, A P Hota, MD & CEO, NPCI said, “We are happy to extend RuPay card platform for salaried individuals across sectors through Zeta. This strategic partnership between RBL Bank and Zeta will assist all individuals to spend their salary perquisites through digital means.”
Zeta Co-founder and CTO Ramki Gaddipati said, “The combined offering of Zeta, RBL and RuPay is built with a sharp focus on enhancing user experience, and is aimed at accelerating the cashless movement using technologies made in India, for India. Joining the RuPay platform will further strengthen Zeta’s payment network and will also help us reach corporates as well as PSUs with employees based in remote areas.”